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Communication
The key to a successful communication plan requires the
identification of three vital components—audience, message, and vehicle.
Put simply, ask these questions: Who needs to hear your message? What
should the message say? How can you deliver the message most
effectively? These components are simple concepts that tend to get
muddled in the execution. CenterPoint can help you spread the word
effectively.
Strategy Development
Research and planning are the heart of a communication strategy.
CenterPoint asks questions, tests the answers, hones the logic, and
compares the merits of divergent courses of action. In the end,
CenterPoint builds consensus for an understandable and actionable
document that answers the Who, What, and How questions and leads to a
clear path for achieving the organization’s goals.
Marketing
Marketing is a broad term encompassing a wide range of sales,
merchandising, and customer relations functions. Put simply, marketing
gauges public interest in products or services and oversees the
strategies to deliver the products or services to the appropriate
audiences. Marketing executes the communication plan by using
advertising, public relations, and a host of other related activities.
Good marketing never sleeps. It continuously analyzes feedback,
redefines audiences, and evaluates outcomes. CenterPoint’s marketing
services include but are not limited to:
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Print
Design: brochures, flyers, monographs, books, posters, and related
collateral material.
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Media:
media research, placement, scheduling, and campaign design.
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Multimedia Design:
interactive CD design, web, and email design.
Public Relations
Public relations isn’t unpaid advertising. A successful public relations
strategy builds positive public perception of your product, service, or
organization by offering compelling research, information, or knowledge
to traditional and non-traditional news outlets. Written and presented
properly, your research, information, or knowledge becomes news that
publishers, editors, reporters, and bloggers want their audiences to
know. CenterPoint can help you with press releases and events that build
goodwill, broaden your reach, and extend your message to target
audiences.
Spanish/English Translation Services
CenterPoint Institute has bilingual capability, in house, to translate
documents, websites, and audio from Spanish to English and English to
Spanish. Having this expertise on staff saves clients time and money.
Project Management
Coordinating all of the facets of a communication strategy is a
detail-oriented, time-consuming process: proofs and delivery dates for
printed materials, benchmarks and monitoring for web projects, press
release distribution and follow-up, media buying and scheduling, and
dozens of other essential tasks. CenterPoint Institute can manage,
implement, and evaluate every aspect of your communication plan to make
certain that strategic goals are met. |
