Bridges
Overview
At the beginning of 1998, the W. K. Kellogg Foundation
launched a new initiative: Building
Bridges between Practice and Knowledge in Nonprofit Management Education.
The Building Bridges Initiative’s ultimate aim is
improving the quality of life in communities through better management
and leadership of the nonprofit and nongovernmental organizations that
serve these communities.
In the United States, nonprofit organizations operate
in a turbulent environment with limited resources. They face complex
challenges that include:
- Rapid changes in technology and
information
management;
- Diverse funding sources and reporting
requirements;
- Intense competition in fund raising
and increasing sophistication in fund raising
methods;
Compliance with complex and changing
laws and
regulations;
Making their voices heard in public
policy arenas;
Serving a society that is stretched
by dramatic demographic shifts;
Recruiting committed and talented
board members;
and
Carrying out program services in the
face of decreasing volunteer availability.
In Latin American countries,
nongovernmental organizations also face complex challenges in their
operating environments. Some of these challenges are:
- Advocating for adequate laws that regulate
their functioning without heavy interference from governments;
- Scarcity of funding from local philanthropy
and from
government;
- A retrenchment of government from key social
areas;
-
The growth of poverty and exclusion;
-
Lack of experience in recruiting and nurturing volunteers.
To further the Foundation’s work to improve the quality
of life in communities through improving the leadership of nonprofit
organizations, grants were made in 1998 to institutions of higher
education and collaborations under the Building Bridges Initiative. Eight programs in Latin America
and 20 in the United States participate in the Initiative. The
purpose, goals, and guiding principles of the Initiative include the
following critical elements:
More responsive programs in higher
education. Nonprofit management practice and nonprofit management
education need to be more
interdependent. Academicians need to develop programs of study that are
relevant to the management issues faced in the real world of practice,
while practitioners need to participate in research and the
institutionalization of best practices. The Bridges Initiative
promotes two-way learning between practitioners and academicians.
More widely
available educational opportunities. Educational programs in nonprofit
management need to be more accessible to a broader range of
students. Factors influencing this accessibility include program
cost, length, and location as well as the student’s career stage.
Projects in the Initiative are developing more models of outreach, from short
courses and certificate programs to graduate degrees; and more methods of outreach, from distance
learning and national seminars to traditional on-campus courses.
More diverse
leadership pool. Faculty and students in nonprofit management
studies, as well as leaders and managers of nonprofit organizations should
be more representative of the communities served. Participating in
the Initiative means working to increase leadership diversity and
inter-cultural competence at all levels.
Just as nonprofit organizations operate in a turbulent
environment with limited resources, so do the academic programs in
nonprofit management. These programs face complex challenges that
include:
- Recruiting students to a new field of
study;
- Designing academic programs that
satisfy students’ work schedules, budgets, geographical locations,
and learning styles;
- Competition within the university for
stable funding and competition for external funding from
foundations, private donations, governmental
agencies;
- Striving for academic credibility;
- Study and research in a new
inter-disciplinary field that does not fit neatly within a single
traditional department or college;
- Constantly changing course content to
stay current with changes in the nonprofit organization operating
environment (see above, for example); and
- Studying nonprofit management at a
time when distinctions and relationships among the sectors are under
constant revision.
It is in this context of practitioners’ need for
relevant and accessible educational programs and educators’ desire to
contribute to a new body of knowledge that the Building Bridges Initiative
operates.
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