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HOW
CENTERS WORK:
Building and
Sustaining Academic Nonprofit Centers
(Part 2 of 3)
Part
1 of 3
Part
2 of 3
Part
3 of 3
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The Challenge of
Institutional Stability
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The Challenge of
Academic Credibility
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Recommendations
for Sustaining Nonprofit Academic Centers
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Conclusion
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References
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Academic
Centers and Academic Departments:
Similarities and Differences
Academic centers are similar to
academic departments in several ways. They often have similar missions
centered on research, teaching, and outreach. Centers and departments are
both primarily staffed by faculty members or personnel with advanced
degrees. Both also often rely on a mix of internal and external funding
(Sharp-Pucci et al., 1994). As members of the broader academic community,
both departments and centers are influenced by the culture of higher
education.
In other ways, however, academic
departments and academic centers are quite dissimilar. Center activities
tend to be more precisely defined and task-oriented than departments.
Centers tend to be interdisciplinary–drawing on faculty and literature
from more than one university department or discipline. Departments, in
contrast, are typically organized around a single discipline. Centers also
typically rely less on institutional funding than do academic departments.
Centers have become a mechanism
through which higher education institutions can become more responsive to
the communities they serve and move beyond the boundaries and traditions
that often constrain departments. Centers tend to be boundary-spanning
organizations–facilitating the flow of information between the
university and its environment.
Centers are more flexible
organizational structures than are academic departments. While departments
are bound by policies, practices, and traditions, centers are expected to
respond more quickly to the needs and requirements of research patrons and
sponsors (Stahler and Tash, 1994). Thus, centers may change their
staffing, their programs, perhaps even their mission, in response to
societal demands for new knowledge (Geiger, 1990). Related to this point,
Sharp-Pucci et al. (1994) describe an "atmosphere of
impermanence" about centers because staff, programs, funding support,
and other resources are likely to be in flux.
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"Centers
need to be in the university, but not of the university.
They need to talk academic language for sustainability while challenging
academic assumptions."
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Creating
Nonprofit Centers
What gives rise to the creation of a
nonprofit center? We found that nonprofit centers develop from the
interests of individual faculty members and university administrators, and
through the influence of external funders–primarily
family, private, and community foundations.
The push for forming academic
nonprofit centers typically comes from within the university and consists
of faculty interests coalescing with support from key administrative
leaders. One nonprofit center director told us, "I got this idea to
start a center on nonprofit studies, and went to two deans who knew me and
had confidence in my ability to bring off the program." Faculty
interest and administrative support came together at another nonprofit
center where the director said that a couple of faculty got "excited
about the idea of starting a center" and the provost at the time
"loved the vision, loved everything, would come to every
meeting" and supported the idea. At another nonprofit center, the
internal push "actually came from the administration; the president
and provost at the time decided this was an important idea." The
administrators then brought the director into the center.
External funders–particularly
family, private, and community foundations–can be catalysts in the
development of a nonprofit academic center. One nonprofit center director
said the idea for his center, and the impetus for its development,
"originally came from a local family foundation that got other
funders involved in the notion." These external funders provided the
capital and the university supplied the space and human resources to start
the center. A similar story is told by another director who said that the
original idea or push for the center came from a foundation program
officer. This same foundation later became the major funder for that
center.
In some cases, though not typically,
demands by students and practitioners for more training and information
may jump-start the creation of an academic nonprofit center. One nonprofit
center director said that the push for his center came, more or less, from
"a group of professionals whose special education needs were not
being provided by any other graduate educational programs." The
educational interests and needs of students and practitioners are often
used by nonprofit center directors as one way to validate the need for the
center and sometimes as a way to show how the program can connect the
university with the community. However, student and practitioner demand
alone does not give rise to the creation of nonprofit centers. The bigger
push for nonprofit center development comes from faculty and
administrators, and from external funders.
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"Two
private foundations have helped us and we have had some very good support
from a department chair. But centers also need a president or a provost or
a dean who understands what is going on and the value of this field."
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Nonprofit centers usually emerge from the
efforts of faculty, administrators, and/or external funders who recognize
a societal need for research and education focused on nonprofit management
and philanthropy
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Disciplinary
Affiliation of Nonprofit Centers
The study of nonprofit management is
closely linked to the study of public administration (Mirabella and Wish,
2001). This finding is consistent with the location of many nonprofit
centers. Of the 34 universities associated with the Nonprofit Academic
Centers Council (NACC)1 , 15 are in or
affiliated with colleges or departments in public administration, public
policy, or government. For example, the Center for Philanthropy and
Nonprofit Leadership at Grand Valley State University is in the School of
Public and Nonprofit Administration; the Hauser Center for Nonprofit
Organizations at Harvard University is located within the School of
Government; and the Institute for Nonprofit Management at Portland State
University is in the School of Public Administration. The second most
common disciplinary affiliation among the NACC members is schools of
business or management. For example, the Center for Nonprofit Management
at Northwestern University is in the School of Management, and the Center
for Nonprofit Management at St. Thomas University is in the Graduate
School of Business. Several NACC centers affiliate with more than one
college or department. For example, the director of the Mandel Center at
Case Western Reserve University reports to the deans of the Colleges of
Applied Social Science, Management, and Law; and the Program on Nonprofit
and Public Management at the University of Michigan is a collaboration
among the Colleges of Business, Public Policy, and Social Work.
Several of the NACC members are
free-standing units where the director does not report to a dean, but to a
provost or vice president of the university. For example, the nonprofit
program at Tufts University is now the University College of Citizenship
and Public Service. At The Union Institute, the director of the Center on
Public Policy reports to the Office for Social Responsibility. The
director of the Center for Community Partnerships at the University of
Pennsylvania reports to the Office of the Vice President for Government,
Community and Public Affairs and to the provost. A couple of NACC members
are affiliated with schools of social work, schools of professional
studies, law programs, or continuing education offices.
Young (1998) points out that
nonprofit centers within a single school have the difficult task of
convincing their colleagues in a relatively homogeneous disciplinary area
of the importance of the field of nonprofit studies, though it may be an
easier case to make in an area like public administration. A center within
a single school may, however, have a better chance of getting its
priorities taken seriously because it competes within a relatively smaller
unit and relates more directly to the interests of that unit. Young also
points out the advantages and challenges of freestanding,
interdisciplinary centers. These centers can define programs on their own
terms without having to conform to the interests of a particular school or
discipline. They may also be able to more easily draw together faculty
with interests in nonprofit studies. However, they cannot "command
the priorities of the schools on which they draw, and they must operate
purely on a quid pro quo basis in order to secure faculty participation
and other needed resources" (Young, 1998, p. 130).
The variety of disciplinary
arrangements and reporting lines suggest that there is no one disciplinary
affiliation or organizational model that is "right" for a
nonprofit center. Public administration, public policy, and government
affairs may be the most common disciplinary affiliation, but it would not
be unusual to see nonprofit centers affiliate with other social science or
health and human oriented disciplines. Each organizational model (e.g., a
unit within a department or college, a freestanding unit) has advantages
and disadvantages. Young (1998) suggests that to overcome organizational
or structural difficulties, nonprofit centers may need to transform into
more traditional academic units such as schools or colleges, but he also
says that such a transformation may be a long time coming.
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"This
center evolved. I started by developing a concentration and offering
courses in nonprofits, and now we’re a center."
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The
Missions of Nonprofit Centers
Although nonprofit centers share a
common mission–to understand and improve the third sector–they each
focus on varying aspects of this mission. Under the umbrella of the third
sector, some academic nonprofit centers focus on philanthropy and civic
engagement while others focus on management and policy issues. Taken as a
whole, these centers often complement rather than compete with each other.
One nonprofit center director said he saw no reason to offer a nonprofit
management program because another school "right down the
street" was doing so and "there is no reason to duplicate
that." The distinctions and complementary missions among nonprofit
centers are not accidental. It seems that in this new area of study, key
players–such as the center directors of the initial academic nonprofit
centers–looked for unique niches within the field so that their
contributions were not redundant and helped to expand the knowledge base
of the field.
Academic nonprofit centers typically
begin with narrow missions, perhaps focused on a single activity such as
teaching or a single topic such as fundraising. However, their missions
often expand over time as directors and staff broaden the scope of activities
a center undertakes. One nonprofit center director said, "Initially,
the center was focused on instructional outreach. But you can’t really
have a great center without a good research program and a great community
service. So we broadened the mission of the center." Missions also
change over time by nonprofit centers expanding the range of topics
they address. One center director said that with his appointment to the
position, his nonprofit center "moved away from the focus of citizen
participation and towards an emphasis on nonprofit leadership and
management."
Nonprofit centers appear to become
more inclusive of activities and topics, overtime. This is a
"uniqueness" of academic centers–the ability to make changes
to meet societal demands and environmental opportunities. Yet there is a
consistency of mission across the nonprofit centers and that is their
focus on the third sector.
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Nonprofit
centers share a common core mission–to understand and improve the
mechanisms of the nonprofit or "third sector." However,
centers focus on different aspects of this common mission. Taken
together, these nonprofit centers complement rather than compete with
each other.
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Nonprofit
Center Directors
Academic-Practitioners
Most nonprofit center directors have
doctoral degrees. Their degrees are from disciplines such as engineering,
urban studies and planning, public administration, education, and business
administration. For some nonprofit center directors, their involvement in
nonprofit studies began early in their careers. One director told us that
since graduate school she had been "facilitating a lot of consulting
with nonprofit boards, sitting on nonprofit boards, my research was on
nonprofit boards, and I was just simply interested in nonprofits."
For other center directors, their involvement in nonprofit studies and
philanthropy was happenstance. One nonprofit center director said:
After I got my Ph.D., I went to
a research institute. Most of the projects developed there were about
privatization and new ways to provide public services and different
institutional arrangements. That got me interested in the economics of
public service. In the context of those projects, nonprofits sort of
popped up–so that was kind of the genesis of
it. I then had in the back of my mind that at some point I might want
to try academia and was recruited to a university.
Many nonprofit center directors have
had careers outside of academe. To varying extents, many were working in
the nonprofit, governmental, or commercial sectors. Center directors we
talked with had held positions in public and private K-12 education,
nonprofit organizations such as the Peace Corps and youth camps, and one
had been the president of an international corporate foundation. The
diversity in the education and work experiences of directors may
contribute to the building and expansion of centers as they draw on
management and personnel skills developed in non-academic arenas. It is
also possible that the prior nonprofit work experiences help these
directors to empathize with practitioners and develop responsive
programming. The diverse backgrounds of many directors, oftentimes rooted
in nonprofit practice, may provide the grounding for centers to be more
responsive to community concerns than might be the case if the directors
came from a more traditional academic career path.
Boundary Spanners and
Networkers
Nonprofit center directors straddle
many environments–networking and linking with
people on- and off-campus to garner financial and human resources to meet
the challenges of building centers. Center directors engage in what the
literature refers to as boundary spanning.
Boundary spanners are concerned with
representing or protecting the integrity of their business or academic
center. They are always monitoring, scanning, and being a gatekeeper of
their environment; and always building, linking, and coordinating
different types of relationships (At-Twaijri and Montanari, 1987). The
interdisciplinary nature of academic nonprofit centers and their close
connection with communities also often requires center directors to play a
boundary-spanning role. In addition, center directors must work with
faculty members from different disciplines and bring them together to
carry out the mission and objectives of the center–they are constantly
maintaining and building good relationships with faculty members, and
fulfilling their needs, while keeping the integrity of the program intact.
One nonprofit center director
describes his role as "an interesting inside-outside role where I am
dealing with diverse constituents in many institutions and bridging with
significant local and national external constituents … so what you learn
in the process of that is helpful with other challenges." When asked
how the challenge of building an academic nonprofit center was met, one
center director said, "I boundary span within the institution–with
the president’s office, with the development office, and with some other
divisions of the college. But," he added, "my focus is also
external." A third center director says of her role:
There’s a lot of relationship
building that has to be done. You have to find and cultivate potential
allies when you start building these centers and programs. … It
could be a university administrator, it could be a faculty member, and
it could be a friendly development officer with the university.
Consistent with networking and
boundary spanning, building effective relationships requires the center
directors to believe in their "cause." One director talks about
the importance of relationships in the development and subsequent
sustainability of nonprofit academic centers:
It starts with the notion that
there’s something of value here to be achieved and a pretty strong
commitment to that notion. Then there’s this ability to enthuse
other people of the same thing. That’s really the basis for the
relationship building.
Academic
Entrepreneurs
In many instances, center directors
are similar to corporate or social entrepreneurs. Nonprofit center
directors are highly committed to an idea or cause, are innovative, draw
from a set of varied work and professional experiences, and take risks.
Perhaps these directors can be best described as "academic
entrepreneurs."
Nonprofit center directors are not
always the ones to conceive of the need for an academic center. Sometimes
it is a university administrator or external funding agent who gives rise
to the creation of the nonprofit center, but it is center directors who
expand the missions of centers, develop partnerships with communities, and
link the centers with the larger network of nonprofit researchers and
academicians. Center directors are entrepreneurial–finding ways to
address and overcome funding problems, while encouraging faculty
involvement, support of university leadership, and the visibility of the
field. Sometimes they use managerial strategies, such as negotiating
tuition returns with university administrators or using money to recruit
faculty. But oftentimes they champion these challenges by relying on their
interpersonal relationships both within and outside of the university.
Part
1 - How Centers Work
Part
3 - How Centers Work
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Academic
nonprofit center directors typically have doctorates. Their advanced
degrees cover a range of disciplines including engineering, urban
studies and planning, public administration, education, and business
administration.
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Nonprofit
center directors often have experience working in the nonprofit,
governmental, or commercial sectors prior to their roles in academe.
Thus, many center directors have experience that traditional academics
may lack.
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Nonprofit
center directors’ educational and professional on-the-job
experiences help them to empathize with practitioners and develop
programs that are responsive to community concerns.
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Nonprofit
center directors are boundary spanners and must network and build
relationships with key constituents–within and
external to the university. These relationships contribute to both
institutional and financial support.
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Center
directors are academic entrepreneurs–they are innovators, risk
takers, and highly committed to the field.
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"If you’ve got
an idea that you think is a good one, and you got some energy behind it
yourself, and you have the ability to convert, persuade, sell other people
on that idea, then you got the basis
for building this relationship." |
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